Soft vrs. Hard News

I mostly enjoy reading the softer news.  The difference between “soft” and “hard” news is illustrated by headlines like, “The Unveiling of the iPhone 6,” in contrast to headlines like, “US official: Russia knew in advance that Syria would launch chemical-weapons attack (Business Insider).

Soft news is human interest pieces designed to entertain the reader, appropriately dubbed “news you can use.”  Hard news is events that will be recorded in history.

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Luke McKinley delivers in-depth, local knowledge regarding NW Washington neighborhoods. Luke is proficient in relative-valuation and formerly worked as a strategist for an advertising firm in Santa Monica. If you wish to learn more about your home's worth, please call or email to schedule a free real estate consultation today. You may also visit Luke Buchanan's blog or Facebook, to find additional information that may further guide your real estate decisions. Hobbies include: golf, grilling, image editing, photography, running, skiing, tennis, travel and yoga

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